Improving Euro Exim Bank's Virtual Impact
Euro Exim Bank is a distinguished non-banking financial institution specializing in providing trade finance services to businesses worldwide. Headquartered in Saint Lucia and with a representative office in London, the bank offers a wide range of trade finance products, including letters of credit, bank guarantees, and documentary collections. They also extend financing solutions for import and export transactions. Regulated by the Financial Services Regulatory Authority (FSRA) of Saint Lucia, Euro Exim Bank is an active member of the Caribbean Association of Banks Inc (CAB) and the International Chamber of Commerce (ICC).
01 Problem
While Euro Exim Bank had a strong foundation and global presence, their website faced several challenges:
1. SEO Health Score: The website's SEO Health Score of 88, while good, left room for improvement to enhance online visibility.
2. Mobile Accessibility: The mobile accessibility score, at 84, required optimization to ensure a seamless mobile user experience.
3. URL Errors: There were 133 URLs with errors, impacting user navigation and website credibility.
4. Mobile Page Speed: The mobile Page Speed Insights score was relatively low at 55, affecting mobile user satisfaction.
02 Approach
To address these issues, Euro Exim Bank undertook a strategic approach:
1. SEO Enhancement: Efforts were focused on optimizing the website's SEO to improve organic search engine rankings.
2. Mobile Optimization: Comprehensive mobile optimization was initiated to enhance mobile user accessibility and satisfaction.
03 Solution
The implemented solutions resulted in notable improvements:
1. SEO Boost: Enhanced SEO efforts led to increased online visibility and organic traffic.
2. Mobile Accessibility: The mobile accessibility score was improved to ensure a seamless experience for mobile users.
3. Error Resolution: The rectification of URL errors resulted in a smoother and more credible user journey.
4. Performance Optimization: Significant improvements in Page Speed Insights scores contributed to enhanced user satisfaction.
5. Client Error Mitigation: The resolution of client errors (4xx) improved user interactions.
Figma Design Mockup:
In the Figma design phase, Euro Exim Bank's homepage underwent a transformation, with meticulous attention to color schemes and typography, reflecting the bank's distinct brand identity. This design overhaul aimed to provide an engaging and visually appealing online experience.
home page design
